ABOUT THE B/W JOURNAL
The B/W JOURNAL is a styling service and digital lookbook for fashion-forward brides created to bring a keen sense of style to modern weddings.
It exists to inspire and support brides looking beyond the traditional wedding narrative with a personalised, creative, flexible and fashion-driven approach to Bridal, Trousseau and Honeymoon style. Re-defining contemporary wedding attire with a dynamic, editorial perspective focused on attention to detail, authentic personal style and memorable visual impact.
Created by a fashion professional and dedicated to visual beauty, The B/W provides a discerning curation of inspiration, guidance and ideas to ensure an elevated style experience.
The same approach - streamlined, curated and personalised - is applied to the Styling service with the focus on authentic, creative style and aesthetic beauty.
“ NOT EVERY BRIDE WANTS, OR NEEDS, TO LOOK LIKE THE STEREOTYPICAL BRIDE, BUT THEY ALL WANT TO LOOK AND FEEL INCREDIBLE AND TRUE TO THEIR OWN UNIQUE STYLE - WITHOUT COMPROMISE “
Elaine MacKenzie is an experienced fashion designer and stylist with an international career spanning the UK, USA, EU and Asia. Working within both the commercial and designer sectors, she has lived in London, France, Switzerland and Hong Kong, travelling widely to research and indulge her love of design - fashion, beauty, floral, interior, art and architecture.
Through entrepreneurial projects Elaine has previously collaborated with BBC, Harrods, Liberty London, The Conran Shop, Merci Paris and her work has been featured in Vogue, Harpers Baazar, Elle, Elle Decoration, Living Etc and on Monocle 24 Radio.
In 2024 Elaine completed transformative coach training with the highly respected Co-Active Training Institute and the Positive Intelligence PQ Program. She has subsequently launched a bespoke coaching service focused around wellness, with her Inner and Outer method supporting clients with their mindset resilience and strength and their outer visual impression and confidence.